How To Manage Your Keyword?

Managing your keyword is very important to optimize your webpage/blog. Here are where to put those keyword:

Title Tags: The most common place where to put keywords is on title tag. The title tag identifies the content of a web page and appears at the top of the browser window. Title tag tells search engines and users what a web page is about. The text in title tag is also what the search engines use when they link back to web pages through the search results.

Meta Tags: The Meta Description tag is often used as the summary text in search results. The Meta Keywords tag is no longer a factor in ranking web pages, but if you use the Meta Description tag you can at least have some influence over how your listing is displayed.

Headings: A heading briefly describes the content of the section that follows it, similar to a newspaper headline. Trying to put your keywords here can also add points to get optimize.

Page Content: Here is where the most obvious place to put your keywords. A piece of advice, don’t over do it to insert your keywords here. Try to write naturally so that your visitors are drawn in to your content. If you do that, more visitors will come to your page. Today there are still many SEO's who fret about the ideal combination and placement of keywords on a page. These SEO's would be better served if they spent more time building quality content.

What Is Gray Hat Search Engine Optimizers?

Most Search Engine Optimizers (SEO’s) falls into the Gray Hat category. And there are many shades of gray out there. Some Gray Hat SEO's tend to use more questionable tactics and take greater risks.

Other Gray Hat SEO's may not do anything controversial, but may place more emphasis on optimization over content. Gray Hat search engine optimization is all about risk vs. reward. And some Gray Hat techniques may be frowned upon by the search engines, including White Hat SEO’s techniques, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

What Is White Hat Search Engine Optimizers?

White Hat Search Engine Optimizers (SEO's) focus on building quality content first and search engine optimization second. They like to play by the rules and tend to stay away from techniques that would jeopardize their website's search engine listing.

White Hat SEO's may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO's tend to rely more on their writing and marketing skills to achieve a top ranking, rather than automated programs. White Hat SEO's understand that good search engine rankings take time and don't try to rush results. White Hat SEO's are able to get more inbound links from other websites because their content is considered valuable. When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines. Visitors who come to your website will also be more likely to convert.

What Is Black Hat Search Engine Optimizers?

Black Hat Search Engine Optimizers (SEO), also known as search engine spamming, are those who creates web pages/posts that have little or no value, intended to trick the search engines into offering irrelevant, redundant or low-quality search results. Black Hat SEO's disregard the rules and the goals of the search engines in an attempt to lure visitors to their website/blog through deceptive practices. They often take pride in gaming or out smart the search engines.

Black Hat SEO's will heavily leverage technology and automation in order to create tons of poor-quality pages/posts and gain inbound links from other websites (link spam). Once the visitor has arrived at their site they will often use some kind of cloaking or redirect to show the visitor a "sales friendly" page. Black Hat SEO's are all about getting fast results. The methods they use to optimize their websites/blogs will often propel them to the top of the search results very rapidly, but when the search engines catch-on their websites/blogs crash-down and burn. This is of little consequence to many Black Hat SEO's as they can easily reproduce their results with a new website/blog. Below is a list of some Black Hat SEO techniques:

Black Hat Strategies:

• Keyword stuffing
• Scraper sites
• Mirror/duplicate content
• Tiny or unreadable text
• Doorway pages
• Link Farms
• Cloaking
• Keyword stacking
• Hidden text
• Domain Spam
• Hidden links

How Search Engines Rank Web Pages/Posts?

The rank of web pages/post on search engines are comes from a SEO's reverse engineering the Search Engine Results Pages (SERP's). And they do a somewhat complex matter. Why? Because they essentially type in a keyword, review the results returned, then closely examine the websites that rank well.

They look for patterns and information that may indicate why a particular website has a high ranking, then share this information with other SEO's through blogs, forums and other mediums to try and validate their findings. Now, once there is an informal consensus about a specific technique or strategy, it becomes widely accepted as a SEO Theory. Then these theories are published on white papers, patent applications, and research projects, which give additional clues as to how they rank websites/blogs. And these publications only provide a few pieces of the puzzle, but provide valuable insight.

In addition, if we start discussing the technical details and algorithms that power search engines it would be more complex. However, some webmasters get lost in these details and forget that search engine optimization is really only about two things: (1) writing quality content containing your keywords and (2) getting important websites with similar content themes to link to your website. These two things are much easier said than done, but to illustrate that search engine optimization is not overly complicated. If these two things get right, a website/blog will be 90% optimized.