How Search Engines Rank Web Pages/Posts?

September 22, 2008
The rank of web pages/post on search engines are comes from a SEO's reverse engineering the Search Engine Results Pages (SERP's). And they do a somewhat complex matter. Why? Because they essentially type in a keyword, review the results returned, then closely examine the websites that rank well.
They look for patterns and information that may indicate why a particular website has a high ranking, then share this information with other SEO's through blogs, forums and other mediums to try and validate their findings. Now, once there is an informal consensus about a specific technique or strategy, it becomes widely accepted as a SEO Theory. Then these theories are published on white papers, patent applications, and research projects, which give additional clues as to how they rank websites/blogs. And these publications only provide a few pieces of the puzzle, but provide valuable insight.

In addition, if we start discussing the technical details and algorithms that power search engines it would be more complex. However, some webmasters get lost in these details and forget that search engine optimization is really only about two things: (1) writing quality content containing your keywords and (2) getting important websites with similar content themes to link to your website. These two things are much easier said than done, but to illustrate that search engine optimization is not overly complicated. If these two things get right, a website/blog will be 90% optimized.

1 comments:

Katherine said...

hello there thanks for sharing the information for the How Search Engines Rank Web Pages/Posts and its a nice and helpful to the seo and The rank of web pages/post on search engines are comes from a SEO's reverse engineering the Search Engine Results Pages and getting important websites with similar content themes to link to your website and if you want to know more information visit site: http://www.hexainfosoft.in