What Is Black Hat Search Engine Optimizers?

September 22, 2008
Black Hat Search Engine Optimizers (SEO), also known as search engine spamming, are those who creates web pages/posts that have little or no value, intended to trick the search engines into offering irrelevant, redundant or low-quality search results. Black Hat SEO's disregard the rules and the goals of the search engines in an attempt to lure visitors to their website/blog through deceptive practices. They often take pride in gaming or out smart the search engines.

Black Hat SEO's will heavily leverage technology and automation in order to create tons of poor-quality pages/posts and gain inbound links from other websites (link spam). Once the visitor has arrived at their site they will often use some kind of cloaking or redirect to show the visitor a "sales friendly" page. Black Hat SEO's are all about getting fast results. The methods they use to optimize their websites/blogs will often propel them to the top of the search results very rapidly, but when the search engines catch-on their websites/blogs crash-down and burn. This is of little consequence to many Black Hat SEO's as they can easily reproduce their results with a new website/blog. Below is a list of some Black Hat SEO techniques:

Black Hat Strategies:
  • Keyword stuffing
  • Scraper sites
  • Mirror/duplicate content
  • Tiny or unreadable text
  • Doorway pages
  • Link Farms
  • Cloaking
  • Keyword stacking
  • Hidden text
  • Domain Spam
  • Hidden links

1 comments:

Katherine said...

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