What Is White Hat Search Engine Optimizers?

September 22, 2008
White Hat Search Engine Optimizers (SEO's) focus on building quality content first and search engine optimization second. They like to play by the rules and tend to stay away from techniques that would jeopardize their website's search engine listing.

White Hat SEO's may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO's tend to rely more on their writing and marketing skills to achieve a top ranking, rather than automated programs. White Hat SEO's understand that good search engine rankings take time and don't try to rush results. White Hat SEO's are able to get more inbound links from other websites because their content is considered valuable. When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines. Visitors who come to your website will also be more likely to convert.

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