What Is Gray Hat Search Engine Optimizers?

Most Search Engine Optimizers (SEO’s) falls into the Gray Hat category. And there are many shades of gray out there. Some Gray Hat SEO's tend to use more questionable tactics and take greater risks.

Other Gray Hat SEO's may not do anything controversial, but may place more emphasis on optimization over content. Gray Hat search engine optimization is all about risk vs. reward. And some Gray Hat techniques may be frowned upon by the search engines, including White Hat SEO’s techniques, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.